It’s Friday! We made it to end of the week, and I’ve saved the best for last. I am sharing with you all today my absolutely FAVORITE haircare brand. Like, I am kind of obsessed! I present to you, amika!
amika, is a professional line of haircare and styling tools for a lifestyle of hair rebellion against conformity & mundane. It was founded in 2007 in Brooklyn, NY. Their products are vegetarian-friendly, cruelty-free and free from sulfates, MIT, MCI, Phthalates and artificial colors. All amika haircare and styling products contain the “super-fruit” Sea Buckthorn Berry.
I first came across amika at my hair salon (shoutout to Poza Salon) two years ago. I was immediately addicted to the scent of the shampoo. I purchased products that day, and I have been using it consistently ever since. I swear, amika is a major hair upgrade.
Speaking of upgrade, amika recently gave their bottles and cans a face lift (my photos are the old packaging)! Their new packaging now color-categorizes by main benefit. But don’t fret! The same signature formulas and scent still stand true! My new bottles are on their way as we speak! I ordered “the kure”.
There are so many great shampoos and haircare products from amika, so today I am going to highlight my top 3 must haves!
Bust Your Brass Cool Blonde Shampoo
If you have blonde hair, you know the struggle of trying to maintain that “fresh out of the salon” look. There are so many different types of purple shampoo out on the market, and realistically I have probably tried them. None of them have left a lasting impression on me like the Bust Your Brass did. This ultra-violet shampoo immediately pulls out brassiness, and keeps my shade of blonde light and bright. This product smells amazing and really doesn’t dry out your hair. This is my favorite blonde product by far! This is a professional haircare line, so the price is $24. But I promise you this stuff lasts and it’s worth every penny.
The Wizard
The. Best. Primer. Ever! It’s called The Wizard for a reason, simply magical.
It is a weightless, multi-benefit priming spray that detangles, cuts blow dry time and protects against thermal and environmental damage. Leaves hair smooth, soft and radiant. I kid you not, my hair is sooo silky smooth after I blow dry with this product. If there is any product you should be buying, it’s this! It retails for $25.
If the price scares you, I found a primer that is similar, and works almost as good for half the price. They smell similar too! And I use both.
Perk Up Dry Shampoo
The closest thing to washing your hair without water, and it smell fabulous. This product uses natural rice starch to absorb oil and refresh hair. This is by far my favorite dry shampoo. I took advantage of all the Black Friday sales with this product, so I am all stocked up. It doesn’t leave a white residue behind. You can find this for around $25.
If you want a cheaper alternative that works very similar, refer to my post from yesterday.
Well, there you have it! If I haven’t convinced you yet, maybe amika’s sleek, sexy and vibrant packaging will!